Hi. Hello. Iām Niels Sienaert. Global Executive Creative Director. I make ads. I manage creative teams. I take photos. Iām an avgeek. I believe mayonnaise is the only acceptable condiment for fries .
I have 15 years of experience at some of the world's most renowned advertising agencies, including FCB, Dentsu, and Ogilvy, in Europe, Asia, and the US.
I grew up in Belgium, but currently work at Ogilvy Chicago as Global Executive Creative Director for SC Johnson and its brands, such as Windex, Raid, Mr. Muscle, OFF!, Ziploc and Glade. I manage large and complex international advertising campaigns with creativity at the heart from beginning to end.
Accolades
49 Cannes Lions
2 Titanium Lions
4 Titanium Shortlists
Media Lions Grand Prix
PR Lions Grand Prix
Creative Effectiveness GP
D&AD Black Pencil
One Show Fusion Pencil
One Show Best in Discipline
2x Gold Effie
6x Gold ANDY
Grand Clio
3x Cannes Lions Top 10 Performing Creative Director
2X Belgian Creative of the Year
Time Magazine Top 10 Super Bowl Spots
Clients
SC Johnson
Michelob ULTRA
Harley-Davidson
Boeing
Marriott Hotels
Smirnoff
Canon
City of Chicago
United Nations
Go RVing
Coca-Cola
Carlsberg
Brussels Airlines
Clorox
AXA Bank & Insurance
Biscoff
The Red Cross
Cadburyā¦
Skills
Idea Creation
Copywriting
Design
Photography
Photo Editing
Videography
Video Editing
Bread Making
Languages
Fluent in Dutch and English.
Getting by in French and Spanish.
Paperwork
European passport
US Green Card holder
WORK
+
WORK +
ZUZU
Client: SC Johnson
Agency: Ogilvy Chicago
Role: Concept, Script, Creative Direction
Accolades: 4x Cannes Lions Shortlist
CONTRACT FOR CHANGE
Client: Michelob ULTRA / Anheuser-Busch
Agency: FCB Chicago / FCB New York
Role: Concept / Creative Direction / Writing
Accolades: Cannes Lions: Creative Effectiveness Grand Prix, PR Grand Prix, 1x Titanium, 3x Gold, 3x Silver, 2x Bronze / Effie: 1x Gold, 1x Silver / D&AD: 1x Graphite Pencil, 2x Wood / One Show: 3x Gold / Clios: 1x Gold, 1x Silver, 1x Bronze / Andy Awards: 3x Gold / NYFA: 1x Gold Cresta 2x Gold
REVIEW YOUR REVIEW
Client: SC Johnson / Windex
Agency: Ogilvy Chicago
Role: Creative Direction
BOARDS OF CHANGE
Client: City of Chicago / When We All Vote
Agency: FCB Chicago
Role: Concept / Creative Direction / Writing
Accolades: Cannes Lions: 1x Grand Prix, 1x Titanium, 4x Gold, 4x Silver, 4x Bronze / D&AD: 1x Black Pencil, 3x Wood / One Show: 1x Best in Discipline, 2x Gold, 2x Silver, 1x Bronze / Clios: 1x Gold, 2x Silver, 1x Bronze / ADC: Awards 1x Gold, 5x Silver, 2x Bronze / Andy Awards: 3x Gold / NYFA: 1x Grand, 4x Gold, 1x Silver, 2x Bronze. / Cresta: 1x Grand Prix, 1x Goldā¦
THE REAL-LIFE MOVIE TRAILER
Client: Canon
Agency: FCB Chicago
Role: Creative Direction
Accolades: Cannes Lions: 1 x Silver / LIA: 1 x Bronze / Exhibitor Magazine: Best Booth of CES 2023
CHATPAT
Client: SOS Childrenās Villages India
Agency: FCB India & FCB Chicago
Role: Creative Direction
Accolades: Cannes Lions: 2x Gold, 4x Silver, 3x Bronze / Clios: Grand Clio, 2x Silver, 1x Bronze / D&AD: 1x Graphite, 2x Wood / One Show: 1x Silver, 3x Bronze / Spikes: 2x Gold, 1x Silver, 3x Bronze
CUT PEST STORIES SHORT
Client: SC Johnson / Baygon Philippines
Agency: Ogilvy Chicago / VML Manila
Role: Creative Direction
YOUR CHOICE OF FUN
Client: Tuborg Europe
Agency: Happiness Brussels
Role: Concept / Writing
Accolades: Eurobest: 1x Silver / Creative Belgium Awards: 3x Bronze
THE WELL-BEING INDEX
Client: NIKKEI Inc.
Agency: Dentsu
Role: Creative Direction
Accolades: Cannes Lions: 1x Gold, 1x Silver, 1x Bronze
SPEED TALKS
Client: Parents of Road Victims / Belgian Federal Police
Agency: Happiness Brussels
Role: Concept (with LUCA School of Arts, Ghent) / Creative Direction
Accolades: Clios: Silver / Caples Awards: Silver / One Show: Merit / Care Awards: Winner
THE EASIEST JOB IN THE WORLD
Client: SC Johnson / Scrubbing Bubbles
Agency: Ogilvy Chicago
Role: Creative Direction
6 FOR 6-PACK SUPER BOWL SPOT
Client: Michelob Ultra Pure Gold
Agency: FCB Chicago / FCB New York
Role: Concept / Creative Direction / Writing
Accolades: TIME Magazine 10 Best Super Bowl Commercials of 2020
UNBOX ME
Client: UNAIDS (United Nations)
Agency: FCB Chicago & FCB India
Role: Creative Direction / Writing
Accolades: Cannes Lions: 3x Bronze / Clios: 1x Silver / Spikes: 1x Silver, 2x Bronze